Technology should let you tap in to new revenue streams and increase sales revenue from existing ones and make you get a better market share than your competitors. It should also let you gain great insight in to your market and new prospects. Maintaining your IT properly will also let your prospects get a good experience with your business and make you target them more effectively than before and let you enjoy a greater market share than your competitors.
Customers and prospects can be segmented according to their individual needs. Hence, they can be targeted with the best value proposition if you have proper IT in place. Technology can help streamline your business and make your employees job easier and increase efficiency. Increasing efficiency means more time and resources saved so it becomes imperative for the business to have proper IT in place and increase the profits.